Læs de seneste nyheder inden for design og kunst-
03-11-2009 Nyhedsbrev november 2009
Among other things, the Internet transcends the regional borders of advertising campaigns, which have historically been geo-targeted out of necessity; these days, YouTube affords access to commercials old and new—ironic though it may be that we find ourselves revisiting or discovering ads as content, so too is viralness increasingly a mandate for agencies the world over. We've seen IKEA's regional campaigns before, including BBH Asia Pacific's Apple-spoof 'bookbook' catalog ad for IKEA Singapore; here's their latest work, inspired by The Shining (on the occasion of Halloween):
The transposition of "play" into "pay" may well be the scariest part for some...
It's very well done, save for the fact that instead of fixing the camera on Danny's body (the Big Wheel is lacking a backrest, as in the source material, but it's close enough), the shot follows his path, which means that he veers to the edge of the frame when cornering. Details, people. That said, we'll take any reason to post the classic Steadicam long take:
It would be interesting to see it charted on a map of the IKEA where it was filmed (assuming that they didn't build a faux-showroom set; that would be something else), as in this treatment (exegetical spoiler alert) of the original.(more...)
The MFA in Products of Design program at SVA in New York City is holding its Information Session/Open House on Saturday, November 8th, from 1pm to 4pm. Meet faculty Ayse Birsel, Elliott Montgomery, Kyla Fullenwider, Johan Liden, Rebecca Silver, Sinclair Smith and Richard Tyson, along with current students as well as recent graduates. Tour the department and Visible Futures Lab, and preview projects from the two-year curriculum. Here's a bit more:
Please join us for our Open House and Information Session. The MFA in Products of Design is an immersive, two-year graduate program that creates exceptional practitioners for leadership in the shifting terrain of design. We educate heads, hearts and hands to reinvent systems and catalyze positive change.
Students gain fluency in the three fields crucial to the future of design: Making, from the handmade to digital fabrication; Structures: business, research, systems, strategy, user experience and interaction; and Narratives: video storytelling, history and point of view. Through work that engages emerging science and materials, social cooperation and public life, students develop the skills to address contemporary problems in contemporary ways.
Graduates emerge with confidence, methods, experience and strong professional networks. They gain the skills necessary to excel in senior positions at top design firms and progressive organizations, create ingenious enterprises of their own, and become lifelong advocates for the power of design.(more...)
The Department of Energy just selected 20 Universities to compete in building a solar-powered house and Parsons School of Design made the cut for the 2011 competition.
Parsons is teaming up with the Stevens Institute of Technology to provide solar-powered Habitat for Humanity housing for residents of the low-income Deanwood neighborhood of Ward 7 in Washington, D.C.
The design consists of two modules that unite to form a functioning solar duplex. Each module is sustainable on its own, but they achieve peak efficiency when joined together. Module One will be assembled in Deanwood, and Module Two will be displayed on the National Mall for Solar Decathlon 2011. After the competition, the two modules will be connected to form a duplex that can house two families.
According to Parsons, "the duplex's primary power is generated using hybrid photovoltaic thermal cells, which produce electric energy and collect thermal energy to boost overall efficiency."
The dean of Parsons, Joel Towers, tells me that the Solar Decathlon projects involves dozens of classes in architecture, urban planning, design and technology.
When I began the Most Innovative Companies annual survey with BCG's James Andrew, nearly all the top 50 companies were American. This year, more than half of the most innovative companies in the world came from Asia and Europe. Despite all hoopla and blah-blah about innovation among CEOs in the US, the actual building of the rituals and processes that produce innovation is increasingly taking place outside America. With the S&P 500 stuck at 1999 levels, the profit proof is in the pudding. There has been an innovation mirage in the US over the past decade, perhaps two.
The new story lies in the BRICs--China, India and Brazil. Last year Greater China (including Taiwan) was 46 out of 50 in the survey. This year it is tied with Japan. Lenovo, BYD, Haier, China Mobile and HTC are on the list.